Listening audience would be Manhattan’s Upper East and West Sides and be mostly Jewish. Like Reshet Bet, Israel’s 2nd radio network, the format would be easy-listening and sophisticated with an emphasis on the radio as an up-to-date source of breaking news.
Weekdays (Monday thru Friday)
0600 Reading
0605 News in Hebrew
0615 Russian Program
0630 Educational Program (ie: Bible, Talmud)
0655 Words of Faith
0700 Morning Program (news, interviews, music)
0930 Yiddish Program
1000 5pm English News from Israel
1030 Open University (Educational)
1100 Talk Show 1
1200 Lunchtime Show (news, interviews, music)
1300 Music Hour
1400 English simulcast of Israel Television Evening News
1445 Easy Hebrew Program
1500 Talk Show 2
1600 Early Evening Program (news, interview, music)
1900 Business Program
1930 Newscast
2000 Specialty Program
2100 Music Hour
2200 Press Review
2300 More Music
0000 English 7am News from Israel
0015 Rerun of Talk
0100 Late Show
News updates throughout the day at the top and bottom of the hour.
Friday alteration: 1445 Pre-Shabbat Program till Signoff somewhere between 4pm and 7pm
Saturday 1900 (or later) Music; 2200 Post-Shabbat House Party; 0000 News; 0015 Press Review; 0100 Late Show
Other Notes:
Late Show: Saturday — West Side Swingers; Sunday — Russian; Monday — Sefardi; Tuesday — Baal Tshuva; Wednesday — Yeshiva; Thursday — Israeli.
Family Hour: Sunday — Families w/Children; Monday— Culture; Tuesday — Seniors; Wednesday — Singles; Thursday — Mishmar (religious oriented).
Sunday Music till 11am; 5 1 hour public access blocks: 3pm: Gay; 4: Latin; 5: Religious Outreach; 6: Persian; 7: French Budget For Radio One
Budget
2 Shifts per day — Monday thru Thursday
1 producer
1 on air continuity person
1 technical person
150k x 2 = 300k
Coverage and Original Programming:
Shift 1: Morning Show 7-930
Talk 11-12
Lunch 12-1
Talk 3-4
Shift 2: PM Show 4-7
News & Business 7-8
Specialty 8-9
Press 10-11
Talk 12-1
Night Shift 1-6 six nights per week; 2 person team on-air with $200 honorarium + 150 teckie is $350 per night assumed to be self-supporting through program sponsorships
Saturday night and post-Holidays1 Shift 6 hours x 60 nights -= 360 hours at $75 per hour =
Sunday — 2 Shifts
#1: 9 Music; 11 Talk (Public Affairs); 12 Lunch; 1 Music; 2 News
#2: 3-8 Public Access Blocks; 8 Family Hour; 9 Music; 10 Press; 11 Music
15 hours x 52 Sundays = 800 hours x $75 per hour or 60k
Total Costs by Shift
Weekday 1 150k
Weekday 2 125 (due to short Friday)
Sunday 60
Saturday 30
Late Shift 105
Total 470k to Staff
Plus $300 per day to acquire original programs for Family Hour x 300 days or 90k
Transmitter Electricity $10 per hour x 7,200 hours per year or 70k
Operating Budget — 100k
Build 2 studios 25k
Rent 1,000 SF for work and studios 2k per month or 25k per year
Utitilies 5k
Long Distance Telephone 5k per year ($20 per day x 250 days per year)
Internet 5k per year
Cellular 5k per year
Computers and Equipment 20k
Insurance 5k
Office Supply and Food 5k
Subtotal 100k
Specialty Programs Contracted Out and Self-Supporting due to Sponsorships: 20k advance
Russian 15 minutes
Yiddish 30 minutes
Educational 2×30 minutes
Easy Hebrew 15 minutes
Extra Labor Cost — Salesman for Advertising who would be self-supporting (50k)
Total Budget 800k For Year 1
Fundraising Assumptions
Assumptions: Honorariums to most show hosts will be picked up by Program Sponsorships or simply volunteered by the hosts.
300 days per year x 24 hours per day = 7,000 hours (because shabbat is more than 24 hours long). Must raise $50 per hour to get 350k per year on sponsorships which seems doable.
Need 5,000 $40 memberships to raise 200k.
Angel and public organization funding target is per year.
